Return On Investment Marketing

Definition: Return on marketing investment or ROMI is a metric used in online marketing to measure the effectiveness of a marketing campaign.It examines results in relation to the specific marketing objective. ROMI is a subcategory of return on investment or ROI, because here the cost is incurred on marketing.

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The marketing ROI formula for calculating return on investment is dependent on how you track revenue, profits and expenses. Here are calculators and a demo.

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked. ROMI is not like the other ‘return-on-investment’ (ROI) metrics because marketing is not the same kind of investment. Instead of money that is ‘tied’ up in plants and inventories (often considered capital expenditure or CAPEX …

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